Black Talk Radio On The Rise
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| Jamie Foxx makes a statement at BET Awards 2013 |
FROM THE RADIO AGENCY SOUNDING BOARD The days of talk radio dominating the general market for white male listeners is beginning to fade to black, literally. Black talk radio is on the rise in major markets across the country boasting an affluent listenership of educated black men 45+ with real spending power.
Robert “Rob” Redding, Jr.; entrepreneur, journalist and nationally-syndicated black talk radio show host, currently heard in multiple markets throughout the county and online tells TRA “Black listeners will continue to grow in black talk radio when corporate America begins to consider them (listeners) a viable market.”
There are roughly 30 black talk radio stations around the county, most of which are AM stations and from Redding’s perspective, not taken seriously by their owners. “We are at a crossroads.” says Redding. With the election of our nation’s first black president; Barack Obama has fueled black men 45+ to crave black talk radio, as a sounding board for their opinions and source for news and information.
Excluding black talk radio stations, more than 20 percent of the talk radio format’s listeners come from the black community, according to www.blacktalkers.com, a website founded by Redding.
Black talk radio is currently represented with full-time formats in the Top 25 radio markets of Atlanta (WAOK), Baltimore (WOLB), Detroit (WCHB), Philadelphia (WURD), Pittsburgh (WGBN) and Washington D.C. (WOL). [Also WVON Chicago edit from urbanradionation.com]
Continue reading this article at Radio Direct.com
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I think this article is biased and sexist only referring to black males craving talk radio. What about black women? There is a large portion of the black middle class that consists of affluent educated professional black women, why are they always left out of the mix? Even when there are talk shows they rarely have women panelists as permanent hosts.
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