PROMO GONE WRONG: Was WPGC Call Letter Change to "WRG3" A Mistake?
WPGC tweeted the following to its followers: "That's right! We are now WRG3!!! We want to show love & support to @RGIII! Thanks for a great 2012, and here's to a healthy 2013!"
CBS Radio changed the call letters of 95.5 WPGC temporarily to "WRG3" to show appreciation and support of the Washington Redskins quarterback Robert Griffin III. In the wildcard playoff game lost to the Seattle Seahawks, the franchise quarterback torn ligaments in his knee. [see video below] The Redskins quarterback had surgery and is set for many months of rehab before next season begins.
While we're sure some of the WPGC's listeners like the show of support- the new call letters were not loved by everyone. Tweets from twitter went a little like this:
Another gimmick for WPGC. They seem to do these stunts more than ever nowadays since they reverted back to their "CHRurban" composition. It's unfortunate because their core audience is very annoyed by them nowadays.
ReplyDeletePerhaps but they are in a difficult situation with PPM ratings. I give them credit for at least trying something different good or bad agree or not agree. In radio today most young end Urban stations sound all the same. Only the air talent is different WPGC was Urban a long time people have to get used to the CHRurban sound.
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