96.3 WHUR Introduces The All New 'The Quiet Storm Station' on 96.3 HD2
Known as the home of the “Original Quiet Storm,” 96.3 WHUR is rolling out a new sister station with the iconic format that can now be heard morning, noon, and night. Formally WHUR-World, 96.3HD2 is now “The Quiet Storm Station.”
The Quiet Storm Station gives listeners the ability to hear their favorite slow jams around-the-clock seven days a week. Programmed by WHUR Music and Assistant Program Director Traci LaTrelle, the music on The Quiet Storm Station holds true to the flavor originated on WHUR back in 1976 by the late Melvin Lindsey.
“You will hear classic hits like ‘Old Friend’ by Phyllis Hyman to new favorites from Kem. It’s the perfect blend of music to help you unwind or to set the right romantic mood,” said LaTrelle. Occasionally, you will even hear Lindsey’s satin voice between songs.
“We are deeply humbled and very excited over the opportunity for Washingtonians and listeners beyond the DMV to hear the voice and music of Melvin once again. The launch of this station ensures that Melvin’s legacy will live on,” said the Lindsey family.
The Quiet Storm Station comes as heritage station 96.3 WHUR prepares to celebrate its 50th Anniversary December 10, 2021. “What better way to kick-off the road to our Golden Anniversary than to have in place a new station with the Quiet Storm format that helped to put 96.3 WHUR on the map,” said WHUR General Manager Sean Plater.
As a bonus, the station will also keep listeners informed and engaged weeknights from 7 p.m. to 8 p.m. with the award-winning news/talk “Daily Drum Show,” hosted by veteran broadcaster Harold Fisher. Often copied by urban stations around the globe, the true sound of the Quiet Storm can also still be heard at its original home 96.3 WHUR with John Monds from 7:30 p.m. to midnight. The Quiet Storm Station is available now at 96.3HD2, TheQuietStormStation.com, and on the Quiet Storm Station mobile app.
Introducing The Quiet Storm Station. All day, everyday.
— whur.com (@WHURfm) December 16, 2020
Learn more: https://t.co/GYxjhSbhpl pic.twitter.com/CkUMZGufNb
Here's more: On the Real Story of The Original Quiet Storm.
To brand an entire station as The Quiet Storm may sound similar to some... this branding was used for many years in the Bay Area on San Francisco's 102.9 KBLX. In 2012, after 33 years, the popular station's imaging was retired when Entercom became owners of the station and tweaked the format. In came songs by Drake and the Steve Harvey Morning Show. (Listeners were outraged! Steve Harvey and Drake songs did not survive) Gone were the smooth, heavily formatted R&B ballads, Smooth Jazz, and Jazz vocalists in favor of a more traditional Adult R&B sound. KBLX had a sound that was unique to the Bay Area; just as WHUR's Quiet Storm format, although similar to others across the country, is unique to the DMV.
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