900 AM WURD: Making Black Talk Radio Work
From PHILLY.COM Article: WURD-AM on the air to give Black Philadelphia a Voice
Can WURD get it back?
The traditional closeness. The call-and-response between community-based African American radio in Philadelphia and its listeners.
The field is open. The past decade of radio change has led to what one 2008 documentary called Disappearing Voices: The Decline of Black Radio. WURD is a small station, 1,000 watts of power, with an audience the station estimates at 140,000 (based on broadcast and online traffic, and attendance at community-outreach events).
And it's now the lone 24/7 African American talk station in Pennsylvania, much less Philly, once a bastion of the genre. Sara Lomax-Reese, president of WURD, sees "a chance to resurrect and re-create a genre for the millennial generation."
Sara Lomx-Reese says "This is Our Time!" in the following [VIDEO], as she describes her station's efforts to continue the tradition of community-based radio in Philadelphia.
Read more of the article at Philly.com
No comments:
Post a Comment
Add your comments to this post. You may comment anonymously.
Comments with links to other websites and with inappropriate language will not be published.
Please share this story on your social media pages. Thank you.
Click on Enter Comment to begin.