What iHeartMedia's New Amazon Deal Means for Listeners and Advertisers

iHeartMedia and Amazon Strengthen Advertising Partnership Across Podcasts, Streaming, and Smart Devices

iHeartMedia and Amazon are expanding their partnership to give advertisers more ways to reach people across audio, podcasts, streaming video, and smart devices.

Through the new agreement, businesses that advertise with iHeart can now also buy ads that appear on Amazon services like Prime Video, Twitch, Amazon Music, Fire TV, and Alexa. At the same time, advertisers can use Amazon's shopping and streaming data to better understand audiences and show more relevant ads across iHeart's digital platforms, including podcasts, streaming radio, digital audio, and creator content.

For listeners and viewers, this means you may see or hear ads that are more relevant to your interests based on your shopping and entertainment habits. For advertisers, it makes it easier to run one campaign across multiple platforms instead of managing separate campaigns for each service.

Lisa Coffey, iHeartMedia's Chief Business Officer, said the partnership combines Amazon's customer insights with iHeart's leadership in audio to help brands create smarter and more effective advertising campaigns across both audio and video.

Jenn Donohue, Head of Local Ad Sales at Amazon Ads, said the expanded relationship gives brands more opportunities to connect with consumers across speakers, streaming devices, and screens while making it easier to measure how well their ads perform.

Overall, the partnership is designed to help advertisers reach more people with personalized ads across many of the platforms consumers use every day, while simplifying the process of buying and managing those campaigns.

...