Arbitron Announces Next Generation Electronic Audience Measurement: PPM 360
Arbitron Inc. announced today a new device to measure radio stations ratings.
The new generation of audience measurement is the PPM 360 technology, a flexible, convenient solution to measuring media by extending the Portable People Meter™ (PPM™) technology onto a wireless platform. By migrating to a wireless platform, Arbitron is better able to follow the media habits of on-the-go consumers. This new approach lays the foundation for the development of future applications for the patented, proprietary PPM technology on multiple consumer devices.
The new device design resembles a simple cell phone and is sleeker and smaller than the current meter. The inclusion of cellular wireless technology in the meter eliminates the need for an in-home docking station and a communications hub, creating an enhanced, streamlined experience for a panelist. The meter is ready out-of-the-box and can be charged with a simple USB cord. Arbitron can communicate with panelists through a text screen on the meter. It also retains a motion detector to monitor compliance, similar to previous versions of the PPM meter.
Full press release from Arbitron
The new generation of audience measurement is the PPM 360 technology, a flexible, convenient solution to measuring media by extending the Portable People Meter™ (PPM™) technology onto a wireless platform. By migrating to a wireless platform, Arbitron is better able to follow the media habits of on-the-go consumers. This new approach lays the foundation for the development of future applications for the patented, proprietary PPM technology on multiple consumer devices.
The new device design resembles a simple cell phone and is sleeker and smaller than the current meter. The inclusion of cellular wireless technology in the meter eliminates the need for an in-home docking station and a communications hub, creating an enhanced, streamlined experience for a panelist. The meter is ready out-of-the-box and can be charged with a simple USB cord. Arbitron can communicate with panelists through a text screen on the meter. It also retains a motion detector to monitor compliance, similar to previous versions of the PPM meter.
Full press release from Arbitron
No comments:
Post a Comment
Add your comments to this post. You may comment anonymously.
Comments with links to other websites and with inappropriate language will not be published.
Please share this story on your social media pages. Thank you.
Click on Enter Comment to begin.