Power 99 Launches the Search for New Morning Show Host
Starting this morning Clear Channel's Power 99 (WUSL) in Philadelphia is launching "Making the Morning Show", (...this doesn't quite sound like an original idea. Ya think MTV or Sean Combs know about this???) The auditions begin this morning and the audience will cast their votes for their favorite Power 99 morning show host(s). Here's the lineup: Monday - midday host Shamara; Tuesday - R&B Singer Lil' Mo; Wednesday - current evening host The Hot Boyz (Uncle O and Mikey Dredd); Thursday - night host Golden Girl, and Friday - Miss Jones formerly of Hot 97 and 100.3 The Beat.
Also launching her own campaign on facebook, is former morning and midday host at 100.3 The Beat, Laiya St. Clair, although not scheduled as of yet for a slot.
I kind of have an idea of what direction Power 99 might be headed, and the execs over there know it's going to take a strong personality to head off the momentum and buzz that crosstown rival morning host Charlamagne at 100.3 The Beat (WPHI) has already generated. In any event the heritage station (a station I formerly worked at, so I still have a soft spot for it) just hasn't been the same since it discarded the old logo for the current one and added syndicated programming a few years ago. 
Except for Lil Mo, all the particpants in this alleged search are already employed by Power99, so how is this a real?
ReplyDeleteOn a side note, I told Wendy Willimas last year, before the WBLS firings started, to keep Charlemagne close because a station like Power99 or The Beat would snatch him up in a second, since he is the kind of host Philly hasn't had in my lifetime and would a much needed breath of fresh air in a city full of blowhards [ and i don't mean just how they got hired in the first place ].
I'm glad for his success and for WUSL's fall. Maybe Clear Channel will realize that sitting on it's laurels is no way to stay fresh, lure new listeners, or bring back lost ones.
urban radio still dosent get it, fake contests for hiring radio show hosts will only keep those with a IQ of 20 glued to the radio speaker, hiring talented people who are trained in radio is the most commonsence way to achieve.
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