Nielsen Announces New Radio Measurement Agreement With iHeartMedia
Today, Nielsen announced that iHeartMedia, a leading global media and entertainment company, has signed a multi-year agreement for radio ratings services for all Portable People Meter (PPM) and radio diary measured markets.
This multi-year agreement provides Nielsen's radio ratings services for all iHeartMedia radio stations across its more than 150 local markets. The agreement also includes the use of Nielsen data and services for Katz Media Group, Premiere Radio Network and Total Traffic & Weather Network.
"iHeartMedia is one of our largest clients and we are proud to extend our relationship," said Megan Clarken, Global President of Watch at Nielsen. "We are confident that our solutions will help iHeartMedia showcase the strength of their stations and demonstrate the tremendous marketing opportunity that radio delivers."
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