iHeartMedia Acquires Atlantic City Cluster of Stations Including Urban Adult R&B Station WTTH 96.1FM

iHeartMedia has announced that they are acquiring a successful cluster of stations in Atlantic City. The total is four FM stations. One of those stations WTTH-FM is an Urban AC formatted station that features the Steve Harvey Morning Show along with  two local shows. Mayor Marty Small's show on Saturday morning and the Bob Pantano Dance Party, a legendary live broadcast that has been on the air for decades from the Jersey Shore town of Margate, NJ. At one time the show was simulcasted to the Philadelphia market. No word if his show will continue on WTTH as he is employed and host a show with Audacy on the HD2 subchannel 98.1 of WOGL in Philly.

We however expect WTTH to pick up iHeart's syndicated Keith Sweat Hotel for evenings. It would also make sense for iHeart to use some of their on-air talent across the country in other markets to voice track other dayparts. 

The station has used various automated services to program the music on the station and hasn't employed local on-air announcers for a number of years. 

---

iHeartMedia, the leading audio company in the U.S., today announced an agreement with Equity Communication to purchase four broadcast radio stations in the Atlantic City, New Jersey market: WAYV 95.1FM in Atlantic City (Hot AC); WZXL 100.7FM in Wildwood (Classic Rock); WZBZ 99.3FM in Pleasantville (CHR); and WTTH 96.1FM in Margate City (Urban AC).

These successful radio stations join and expand upon iHeartMedia’s massive broadcast reach nationwide with over 860 stations in 160+ markets and top personalities and influencers across all genres. The stations will also be available on the iHeartRadio app, iHeartMedia’s all-in-one digital music, on-demand, podcasting and live streaming service with 3 billion app downloads and more than 160 million registered users.

“iHeartMedia is the multiplatform leader in audio built on the power of radio, and this acquisition underscores our commitment to broadcast radio’s continued growth and success as the no. 1 reach medium in the U.S. These stations have a long history of success in South Jersey, and adding them to our roster will allow us to extend the iHeart brand to this market,” said Hartley Adkins, President of Market Groups for iHeartMedia. “We are excited to have the teams at WAYV, WZXL, WTTH and WZBZ join the iHeart family and look forward to collaborating together and continuing their growth trajectory.”

“We’re delighted to convey the Equity stations to iHeart. These are world-class stations with world-class staff, and it’s only fitting they should join the country’s biggest audio company. I’m confident they will continue to flourish & prosper under iHeart’s stewardship,” said Gary Fisher, President and Owner of Equity Communications.