iHeartMedia Names Kevin LeGrett President of iHeartMedia Sports and Alexis Ginas President of the Los Angeles Region
iHeartMedia announced today that Kevin LeGrett will take on the role of President of iHeartMedia Sports, effective immediately.
iHeartMedia Sports is the largest sports audio network in the U.S., with products across broadcast, streaming, digital, podcast and experiential. In his new role, LeGrett will work closely with all groups within the company to coordinate its sports assets across all iHeart audio platforms to maximize the impact for its listeners, partners and clients.
The portfolio includes the iHeartSports Network, which provides customized local, regional and national sports content and updates across 500+ stations, reaching more than 75 million people monthly; the Fox Sports Network which features the largest nationally syndicated shows on more than 600 stations with the biggest names in the industry like Dan Patrick and Colin Cowherd; and 80 dedicated sports stations nationwide with 100+ NFL, NBA, MLB, NHL and NCAA teams. Additionally, it features the iHeartPodcast Network, the No. 1 podcast publisher globally according to Podtrac, with more than 40 national and 100 local sports podcasts and 14 of the top 30 most listened to sports podcasts -- plus a recently announced exclusive podcast agreement with the NFL.
“We have assembled a one-of-a-kind, cross-platform sports portfolio that is best-in-class. We have scale. We have targetability. We have first party data. We have the best on-air talent in the business, and we have the right leader,” said Greg Ashlock, CEO of the Multi-Platform Group for iHeartMedia. “Kevin’s experience in broadcast, digital, experiential, podcast and sports in both national and local roles have prepared him to excel in this position and build on the momentum and unique scale and assets of iHeart.”
“I am excited to harness the power of iHeartMedia Sports for clients, partners, and our local markets while expanding our offerings and leading position throughout the sports industry, building on our unique position in both audio and sports,” said LeGrett.
Prior to his current role as Division President and President of the L.A. Region for iHeartMedia, LeGrett served as Division President and Executive Vice President of Operations for the iHeartMedia Markets Group overseeing Los Angeles, Phoenix, San Diego, Dallas, Houston, San Antonio, Austin and Washington, D.C., and with responsibility for the political strategy for the company as well. He is a 20+ year media veteran who joined iHeartMedia in 2010.
iHeartMedia Los Angeles has the greatest reach of all local media in the Los Angeles market with its broadcast assets alone and is the number one audio company through its major consumer platforms including broadcast, digital, podcast, social, influencers, live events, data and experiential assets. Its iconic brands, influencers and franchises include KIIS-FM, KOST-FM, ALT 98.7 FM, MY-FM, KFI; Ryan Seacrest, Big Boy, Woody, Ellen K, Bill Handel, Mario Lopez, Valentine, The Cruz Show and others; Wango Tango, Jingle Ball, ALT Summer Camp, and is home to the Dodgers, the Clippers, the Chargers and UCLA.
“We are excited that Alexis will be leading our largest revenue region,” said LeGrett. “Her unique skills and broad media and entertainment experience will add a new dimension to our LA offerings for both our consumers and clients.”
Ginas succeeds LeGrett, who is transitioning from his role as head of the Los Angeles Region, but will continue as Division President for the iHeartMedia Markets Group and adds new responsibilities as the President of iHeartMedia Sports.
“Alexis is a fantastic new leader for our Los Angeles team and our entire company,” said Hartley Adkins, President of the iHeartMedia Markets Group. “The breadth of experience she brings from different sectors will be ideal as iHeartMedia, the multiple platform audio leader, continues to evolve to meet the needs of our listeners, clients and the LA community.”
Ginas is an Emmy Award-winning media and technology executive with over 20 years of experience. She sets the vision for complex, large-scale media businesses and has a track record of creating groundbreaking marketing strategies with a lens towards audience expansion and profitability. She was part of two IPO leadership teams, including The Match Group, and joins iHeartMedia Los Angeles from Madison Valley, a media and technology consulting practice that she founded focused on revenue strategy and operations. Her background also includes serving as Senior Vice President of Cross Platform Solutions at Fox Sports, Vice President and Head of Global Brand Solutions at The Match Group, and Senior Vice President of Global Brand Partnerships at SFX Entertainment. Prior to SFX, she held a variety of senior posts at flagship companies including Viacom, Warner Music and Hearst. She earned her BA and MBA from Bentley College.
“I am thrilled to join iHeartMedia’s respected Los Angeles team,” said Ginas. “iHeartMedia Los Angeles is home to some of the most influential brands, talent and events in music, news and entertainment, but what really drives its success are the talented people who work there. I am proud to now be one of them.”
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